.persona-section{background:var(--bg-alt, #f8f9fb);padding:4rem 0 3rem;border-bottom:1px solid var(--border, #e5e7eb)}.persona-header{text-align:center;margin-bottom:2.5rem}.persona-title{font-size:clamp(1.8rem,3.5vw,2.5rem);font-weight:700;color:var(--text, #111827);margin:0 0 .5rem;line-height:1.2}.persona-subtitle{font-size:1.05rem;color:var(--text-muted, #6b7280);margin:0}.persona-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1.25rem;max-width:860px;margin:0 auto}@media(max-width:640px){.persona-grid{grid-template-columns:1fr;gap:.9rem}.persona-section{padding:2.5rem 0 2rem}}.persona-card{display:flex;align-items:center;gap:1rem;padding:1.6rem 1.75rem;min-height:140px;border-radius:14px;border:2px solid transparent;background:var(--card-bg, #ffffff);box-shadow:0 2px 8px #0000000f;cursor:pointer;text-align:left;transition:transform .18s ease,box-shadow .18s ease,border-color .18s ease;width:100%;font-family:inherit}.persona-card:hover{transform:translateY(-3px) scale(1.03);box-shadow:0 8px 24px #0000001f}.persona-card--active{border-color:var(--persona-color, #6366f1);box-shadow:0 0 0 4px #6366f126,0 8px 24px #0000001a}.persona-card__icon{flex-shrink:0;width:64px;height:64px;border-radius:14px;display:flex;align-items:center;justify-content:center;background:var(--persona-icon-bg, rgba(99,102,241,.12));color:var(--persona-color, #6366f1)}.persona-card__icon svg{width:40px;height:40px}.persona-card__body{flex:1;min-width:0}.persona-card__title{font-size:1.1rem;font-weight:700;color:var(--text, #111827);margin:0 0 .2rem;line-height:1.3}.persona-card__desc{font-size:.875rem;color:var(--text-muted, #6b7280);margin:0;line-height:1.4}.persona-card__arrow{flex-shrink:0;color:var(--persona-color, #6366f1);opacity:.5;transition:opacity .15s,transform .15s}.persona-card:hover .persona-card__arrow,.persona-card--active .persona-card__arrow{opacity:1;transform:translate(3px)}.persona-card--purple{--persona-color: #7c3aed;--persona-icon-bg: rgba(124,58,237,.1)}.persona-card--purple.persona-card--active{border-color:#7c3aed;box-shadow:0 0 0 4px #7c3aed26,0 8px 24px #0000001a}.persona-card--green{--persona-color: #059669;--persona-icon-bg: rgba(5,150,105,.1)}.persona-card--green.persona-card--active{border-color:#059669;box-shadow:0 0 0 4px #05966926,0 8px 24px #0000001a}.persona-card--amber{--persona-color: #d97706;--persona-icon-bg: rgba(217,119,6,.1)}.persona-card--amber.persona-card--active{border-color:#d97706;box-shadow:0 0 0 4px #d9770626,0 8px 24px #0000001a}.persona-card--red{--persona-color: #dc2626;--persona-icon-bg: rgba(220,38,38,.1)}.persona-card--red.persona-card--active{border-color:#dc2626;box-shadow:0 0 0 4px #dc262626,0 8px 24px #0000001a}.personalized-section{display:none;padding:3rem 0;background:var(--bg, #ffffff);border-bottom:1px solid var(--border, #e5e7eb)}.personalized-section--visible{display:block}.personalized-header{display:flex;align-items:flex-start;justify-content:space-between;flex-wrap:wrap;gap:1rem;margin-bottom:2rem}.personalized-header__left{display:flex;flex-direction:column;gap:.4rem}.personalized-badge{display:inline-block;font-size:.75rem;font-weight:600;text-transform:uppercase;letter-spacing:.08em;color:var(--primary, #6366f1);background:#6366f11a;padding:.2rem .65rem;border-radius:99px;width:fit-content}.personalized-title{font-size:clamp(1.4rem,2.5vw,1.9rem);font-weight:700;color:var(--text, #111827);margin:0}.personalized-budget{background:var(--bg-alt, #f8f9fb);border:1px solid var(--border, #e5e7eb);border-radius:12px;padding:.85rem 1.2rem;text-align:right}.budget-label{display:block;font-size:.75rem;color:var(--text-muted, #6b7280);margin-bottom:.25rem;font-weight:500}.budget-amount{display:block;font-size:1.5rem;font-weight:800;color:var(--text, #111827);line-height:1}.budget-period{display:block;font-size:.75rem;color:var(--text-muted, #6b7280);margin-top:.15rem}.personalized-table-wrap{overflow-x:auto;-webkit-overflow-scrolling:touch;border-radius:12px;border:1px solid var(--border, #e5e7eb);box-shadow:0 2px 8px #0000000d}.persona-table{width:100%;border-collapse:collapse;font-size:.9rem;background:var(--card-bg, #ffffff)}.persona-table thead tr{background:var(--bg-alt, #f8f9fb);border-bottom:2px solid var(--border, #e5e7eb)}.persona-table th{padding:.9rem 1rem;text-align:left;font-size:.78rem;font-weight:600;text-transform:uppercase;letter-spacing:.06em;color:var(--text-muted, #6b7280);white-space:nowrap}.persona-table td{padding:1rem;vertical-align:middle;border-bottom:1px solid var(--border, #e5e7eb);color:var(--text, #111827)}.persona-row--top td{background:#6366f108}.persona-col-num{color:var(--text-muted, #6b7280);font-weight:700;font-size:.85rem;width:36px;text-align:center}.persona-crm-wrap{display:flex;align-items:center;gap:.75rem}.persona-product-logo{width:36px;height:36px;object-fit:contain;border-radius:8px;border:1px solid var(--border, #e5e7eb);background:#fff;padding:2px;flex-shrink:0}.persona-product-logo-fallback{width:36px;height:36px;border-radius:8px;background:var(--primary, #6366f1);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:1rem;flex-shrink:0}.persona-crm-info{display:flex;flex-direction:column;gap:.2rem}.persona-crm-info strong{font-size:.95rem;font-weight:700}.persona-top-badge{display:inline-block;font-size:.7rem;font-weight:700;background:var(--primary, #6366f1);color:#fff;padding:.1rem .45rem;border-radius:4px;width:fit-content}.persona-rating-num{font-weight:700;font-size:1rem}.persona-stars{display:flex;gap:1px;margin-top:2px}.star{font-size:.7rem}.star--full{color:#f59e0b}.star--half{color:#f59e0b;opacity:.6}.star--empty{color:#d1d5db}.persona-pros-list{margin:0;padding:0 0 0 1.1rem;font-size:.82rem;color:var(--text-muted, #6b7280)}.persona-pros-list li{margin-bottom:.2rem}.persona-cta-btn{display:inline-block;padding:.5rem 1.1rem;background:var(--primary, #6366f1);color:#fff;border-radius:8px;font-size:.82rem;font-weight:600;text-decoration:none;white-space:nowrap;transition:background .15s,transform .1s}.persona-cta-btn:hover{background:var(--primary-dark, #4f46e5);transform:translateY(-1px);color:#fff}.persona-empty{padding:2rem;text-align:center;color:var(--text-muted, #6b7280)}.personalized-actions{margin-top:1.25rem;display:flex;justify-content:flex-start}.persona-reset-btn{background:none;border:1px solid var(--border, #e5e7eb);color:var(--text-muted, #6b7280);padding:.5rem 1rem;border-radius:8px;font-size:.85rem;cursor:pointer;font-family:inherit;transition:border-color .15s,color .15s}.persona-reset-btn:hover{border-color:var(--primary, #6366f1);color:var(--primary, #6366f1)}@media(max-width:640px){.personalized-header{flex-direction:column}.personalized-budget{text-align:left;width:100%}.persona-col-pros{display:none}.persona-table th:nth-child(5){display:none}}